Today, I’m going to show you my complete SEO checklist. In fact, this is the same checklist. I’ve used to get first page Google rankings for competitive keywords, like keyword research tools and SEO campaign . I’m going to walk you through my entire SEO checklist step-by-step keep reading it. when I first started. I had no idea what I was doing. So I started to search for things like how to get higher Google rankings and how to SEO my site and despite following all the advice that I read my traffic didn’t but it was really frustrating. I developed a repeatable step-by-step SEO process and that’s exactly what I’m going to share with you right now. So let’s kick things off with step number one of his SEO checklist.
Essential SEO tools and plug-ins your first step is to make sure that you have three important SEO tools set up and ready to go the first tool that every site needs to have is the Google search console this tool makes it super easy to track your sights performance in Google. It could also help you find technical SEO problems that are holding you back but most important of all the search console shows you the exact keywords that you rent for and where you rank for them and unlike third-party tools. This data comes straight from Google. So, you know its budget the next to Lee want to set up is Google analytics. Google analytics is the free tool to show your website visiters and analytics. But that’s just scratching the surface with Google analytics. You can do all sorts of cool stuff like find pages on your site that bring to traffic identify the exact websites that send you traffic your sights bounce rate page using time on site and lots more finally if your site runs on WordPress.
You need to install the yoast SEO plugin used is by far the most popular SEO plugin on the planet and for good reason you love makes it super easy to make your site SEO friendly. And now it’s time for the second step in this checklist find keywords that customer search for it’s no secret that cured research is super important to question is how do you find keywords that your customer search for? Here are three simple techniques first find long tail keywords with Google suggests to use this technique type according to google, but don’t press enter or the search button instead take a look at the keywords that Google shows you Google only suggest keywords that people actually searching for when you see a Google search suggestions, you know, that lots of people are searching for that term next find keywords with the Google Keyword Planner the Google Keyword Planner is Google’s official keyword research tool.
Is technically design for Google ads but it’s still super useful for SEO keyword research to use it just answer receive keyword and check out the suggestions that the tool spits out. That’s all there is to it finally spy on online communities fortunately. This isn’t as creepy as it sounds I’m talking about reading threads on sites like Reddit Cora and online forums all you need to do with head over to the community and find questions that crop up again and again, for example, I noticed that a big chunk of the threads on the Paleo subreddit are all about paleo and keto desserts. So if you rent a site in the Paleo Niche terms like best paleo dessert and keto friendly dessert would be great keywords to Target with that. Let’s jump into step number 3 keyboard optimize your content. So you’ve installed all the important SEO tools and you found a handful of keywords. Now, it’s time to actually Optimizer sight. Here’s how
Use your key word in the first hundred words of your page Google put more weight on terms that show up at the top of your page. So make sure use your keyword once here for example on this post from eyesight. You can see that I used the term SEO tools right off the bat next use your key word in the beginning every title tag, just like with your Page’s content Google puts a little bit of extra weight on terms that show up early in your title tag. For example, my main keyboard for this post is stok study. And as you can see my title tag starts off with that key word third youth short URL that include your target keyword. Why is this important? Well a recent SEO industry study found a correlation between short your wealth and higher Google rankings. So you want to keep your url short and sweet. For example this posting my site uses a super short URL and that short URL is one of the main reasons that this page write the number 1 in
Google for my target keyword SEO techniques last up you want to use your keyword in an H1 H2 or H3 tag, honestly, H tags aren’t really that important. But every little bit helps, especially if you’re trying to Target competitors keywords, for example, my main cure for this page is content marketing tools. So I use that exact keyword inside of NH to takw simple moving right along. Let’s quickly blast through the 4th step in this SEO checklist find and fix technical SEO issues and errors. The truth is technical SEO problems can tag you’re acting so if your site has technical SEO problems you want to find and fix them right away. Here’s how first make sure that your site is mobile-friendly as you might’ve heard Google Now runs on a mobile first index, which means if your site isn’t optimized for mobile devices, it won’t rank. What the heck I can’t click anything fortunately you can ease.
I see your sights mobile friendliness with a Google mobile friendly test. Just popping a page from your site in Google tell you whether or not your page is mobile-friendly. Next ID crawl are a crawl are just means that Google is having trouble indexing all the content on your site. And if they can’t an extra page, it’s not going to write you can easily find crawl errors in the Google search console using the coverage report finally improve your site page speed your sights loading speed is a confirm r a key factor now to be clear in my experience page loading speed isn’t going to make or break your rankings, but in general the faster site loads the better to evaluate your site’s loaded speed check out Google pagespeed insights and webpage test.org. Both tools give you a benchmark for how quickly your site loads. They also hook you up with recommendations to help you speed things up.
Nice, and now it’s time for a Next Step free content designed to rank in Google is there is no denying it if you want to rank in Google you need to publish great content, but what is great content exactly if content that’s great in my mind great content is content that actually ranks in Google and now I’m going to show you exactly how to create a type of content that ranks on the first page of Google first create awesome content with the skyscraper technique technique is a three-step formula for creating amazing content. In fact, I use the technique to double my search engine traffic in 2 weeks. Here’s the three step process first find a piece of content in your industry. That’s popular next create something even better and finally promote that content for example last year. I noticed that lots of people reading about SEO for eCommerce. So I decided to take what was out there and make something
Even better pacifically I spent 20 plus hours on an 8000 word post called eCommerce SEO the definitive guide. I promoted this post on social media and using email Outreach and the three step process brought in a massive spike in traffic and also help me crack the top the results of my target keyword Ecommerce SEO second break your content down into chunks because here’s the truth. No one and I mean no one likes reading giant walls a text like this. That’s why I always break things down into chunks because it makes my content super easy to read and skin and because my content is easy to read my bounce rate a king who will rock you factor is super low more on that later next make sure to cover everything there is to know about your topic when I recently analyzed over a million Google search results. One thing was clear content that covers an entire Topic in depth
Bob content that only covers part of a topic for example, remember that e-commerce guide I mentioned earlier that Ultimate Guide could have been a lame blog post like five ways to get high rankings for e-commerce site, but I decided to create something that covered everything there is to know about optimizing eCommerce sites, which helped my page had the first page of Google in record time besides make your content in-depth. You also want to use lots of multimedia on your page. I’m talking about stuff like images Pollos visual content videos charts and infographics, for example, I use lot to screenshot visuals and videos and pretty much every Post finally it you want to double down on content formats that are working best right now. I recently teamed up with Buzz demo to analyze almost 1 billion blog posts. So what did we find? There was some good news and some bad news. Let’s get the bad news out of the way. The bad news is
Most content is completely ignored. In fact, we found that 94% of all publish content get zero external links. That’s right zero now for the good news there a certain content formats that attract more back length than others. We found that why post what post and infographics get significantly more back length than other content format. For example, this why post has been linked to over fifty thousand times. Obviously, you can’t just publish a y post or an infographic and expect the links to roll in our data shows that sticking to these three content formats can increase the odds that people link to your stuff. It’s time for the last step in this checklist build links your website. So are backlinks still important for SEO heck. Yeah. In fact a recent study by Stone Temple Consulting found that back legs are still one of Google.
Most important Rocky factors the bottom line if you’re serious about racking in Google you need back links and let me walk you through a handful of Link building strategies that are working great right now first up build backlinks using link roundups link roundups are one of my all-time favorite ways to get backlinks. Why because the entire point of a Roundup is to link to amazing content. So if you publish something amazing on your site is a good chance that you could get a link from a Roundup. For example, here’s a Roundup in the marketing space. They linked to the best content SEO content marketing that came out over the last week or so lucky for me. I recently published a giant guide to SEO and because my post was a good fit for the Roundup. They have a link to me next build links using strategic guest posting. So why do I say strategic guest posting and not just guess posting? It’s not to sound smart. That’s because
Best posting can work but you need to be strategic about it. And if you do guest posting the wrong way your ass I can get slapped with a Google penalty. So how do you do guest posting the right way the right way is the publisher guest host on a respected site in your Niche. The wrong way is to publish guest post on any website that has a right for us page. Even if the site has nothing to do with yours A good rule of thumb that I follow is to only a guest post on sites that are going to send me Target in traffic and related to my site for example hear the guest post that I published on the buffer block block focuses more on social media and my sight is about SEO but those two topics are related enough if I publish the same post on a site about cute cats, that would look Shady to Google. Anyway, I got a solid back like for my post and it brought in a decent chunk of targeted traffic to my site the next strategy I want to show you is to go
Want podcast as a guest. This is one of the most underrated link building techniques on the planet. Just like with a guest post you get a nice contextual link from your podcast appearance put it on the guest post. There is much left leg work. You don’t need to pitch topics or work with an editor just schedule your interview and show up and provide value. That’s it because it’s dry. She is so easy. I’ve actually appeared on over 70 podcast episodes over the last few years last tough. We have the age-old strategy of mentioning influencers in your content. This process couldn’t be any simpler first mention influential bloggers in your post then let him know about it. Seriously. That’s it. For example a while back. I publish this giant list of SEO tools now we could have published this post and hope and pray that people actually see it. So why decided to be proactive so I reached out to each person to let them know that I mentioned them.
As you can see most of the people that are reached out to we’re happy to share my post to Advanced Techniques and strategies at this point. You’ve got the basics down. So let me walk you through a handful of advanced SEO tips and strategies that are working really well right. Now my first Advanced SEO tip to delete what I call zombie Pages zombie pages are pages on your site that don’t bring in any traffic and as it turns out Google hate sites with lots of zombie pages. In fact a Google employee recently stated that they prefer direct sites that have a small number of high-quality pages over those that are bloated with lots of pages that don’t provide any value. Do I make sure that every page of my sight is awesome. In fact bakaliko generates over 300,000 visitors per month and today of only published around 70 total blog post.
Is it possible it’s because when it comes to content, I focused 100% on quality not quantity to be clear. You don’t want to start deleting Pages like a crazy person. This is a process you want to do slow and carefully. So use Google analytics to find a handful of pages that don’t generate any traffic then delete them or redirect them to another related to wait a week or two to see how it goes. Then over the next few months slowly delete more and more zombie Pages. For example, the team approval.com notice that they had almost 50,000 Pages indexed way more than they thought as it turned out a lot of these extra pages Were a Zombie pages that didn’t provide any value so they deleted them and thanks to this and a few other SEO improvements. They made Provisions organic traffic significantly increased our next Advanced. If is to boost your organic click-through rate as you might have heard Google pays, very close at
How many people click on your site in the search results if people skip over your site and click on the other results your rankings can drop like a stone but if a lot of people click on your Google considered your page a great result for that key word and you’ll get a rankings boost. In fact a Google Document states that when you click on a link in Google search Google considers your click when dragging that searches all so how do you improve your organic click-through-rate scan the first page search results for your Target keyboard and imagine what someone searching for that keyboard would want to click on then optimize your title tag and description to match with a Searcher wants to see for example, if you search for video SEO, you’ll notice that most of the results are guides and tutorials. In other words people that search for this keyword don’t want a handful of tips. They want a complete guide and to show people that my result was a thorough guy.
I made sure to include the word guide in my title and description the last Advanced SEO tip I have for you is to keep your content up-to-date back in the day. I publish a new post and never think about it again and it’s time went on my content really outdated. I had old screenshots outdated strategies and overall content that just looked kind of dated so early last year. I started a huge project go back an update every single post on my side. Like I said earlier I only have about seventy post but that’s still a lot of content to go through an update fortunately. I didn’t need to update all 70. I only had the update about 20 post. So how did it go? Well after I post I noticed a huge spike in search engine traffic and even though the traffic eventually dipped it was still much higher than before the update. For example a few months ago. I updated this post even though it updated that post.
Months ago that page still gets 30% more organic traffic than before the update and thanks mostly to these content updates my sights overall organic. Traffic is up 24.6% which means 249000 more people visit my site every year than before crazy. So that’s it for my SEO checklist. If you lose something new from today’s video make sure it’s a scribe to my YouTube Channel right now. Just click on the button below this video and if you want exclusive SEO and traffic techniques that are only share with subscribers head over the back of the car. And sign up for the newsletter. It’s free. Now. I want to turn it over to you. What strategy from this video. Are you going to try first. Are you going to update your old content or try link roundups? Let me know by leaving a comment below right now. Okay ready?
Is my hometown? Okay. I was like he said that if your site isn’t mobilized usually it’s like hire at the end. It’s kind of on here.