SEO stands for word search engine optimization or just how easy it is for Google to find your website. Now, there are several different search engines out there. You have things like being in Yahoo, Yandex, but 90% of searches are done on Google. So that’s usually what we’re talking about when we say search engines and basically just go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about in the location. That’s pretty much Google and their indexing system as well on the web in the cloud with results. You can see that these are ads this is what’s known as a Knowledge Graph and what it’s doing. Is it spoiling in a result that might be further down on the page. But since Google thinks it’s answering the query really well. It’ll get shown up here as well as down further on the page.
Show that you have organic results typically there about ten organic results on one page in organic listings simply mean that these results aren’t paid as they show up on Google because they’ve done a good job of telling Google that this page is about this particular query. Then you have a people also ask area and is simply shows the related searches that people will do in this topic now fewer than 10% of people will actually ever click on the next page if they don’t find what you’re looking for on the first page the simply adjust their search criteria, and that’s why Google added in this people also asked area and here’s the biggest reason why SEO is so important for your website these top three organic results. They get over 70% of all the cliques is First Position usually gets the bulk of the clicks between 35 and 40 II will get between 15 and 20 and then the third position will get around 10% So that’s why it’s so important to make sure that your website is first on Google.
Even determine what should go on the first page. The biggest factor is relevancy. You want to make sure that your website is exactly what the Searcher is looking for when they’re searching Google Now Google uses over 200 factors to determine what’s relevant in their algorithm and there’s no way that we’re going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results in addition to relevance. You also want to make sure that your site is useful. All that means is that when a user clicks on your site the information that they’re looking for is easily found. Think about the last time you did a search if you went to a page that you thought had the answer but you had a hard time finding it on the page. Did you stick around most people will click back and go look for a different answer. So make sure that your site is also useful and that you’ve arranged the answers or the topic in a meaningful way that’s easier for readers to find what they’re looking for. So there are two main ways that
Can work on SEO on your website and they’re called on page SEO and off-page SEO on page. SEO is simply telling Google and the reader that you have everything that they’re looking for. You have all the indicators that they’re looking for. This just means you have all the right keywords on your site now on page SEO is easier to deal with because most of the changes needed are within your control. For instance. If your site is about barbecue, then you want to make sure that your site has the right keywords in the title in the body in the image descriptions. It also means you have supporting he words in it like barbecue recipes Grill temperatures types of meat best barbecue grills and everything else that’s related to that topic throughout. This video series will cover all the ways that you can do on page SEO. So you could get started soon in the cool thing is if you already have a website with some articles on it, then you may be just a few tweaks away from seeing massive results with your traffic.
Without writing any new content. So if you want to see about that, make sure you click on the Subscribe button and go ahead and click on the notification bill will be notified of all of her videos coming out with off page SEO that simply means that you are making sure that other websites are linking back to you. These are called backlinks off page. SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link. But if you’re writing great content and networking with your industry or your topic area, then it shouldn’t be a problem. Just want to let you know as we go through this SEO process just realized that search engine optimization does take time and sometimes it can be a little frustrating when you’re not seeing the results fast, but if done properly the results from your efforts can last months or even years depending on the topic you’re in so now that you know a little bit about what SEO is and how it can improve the traffic on your site in the next video will go a little bit deeper into on.